Last Updated: June 24, 2026

Norterra Family Medicine (“we,” “our,” or “us”) is committed to protecting the privacy of visitors to our website at norterrafamilymedicine.com (the “Site”). This Privacy Policy explains what information we collect, how we use it, and your rights regarding that information.

Please read this policy carefully. By using our Site, you agree to the practices described herein.

1. Information We Collect

We may collect the following types of information:

• Information you provide directly: When you complete a contact form or appointment request on our Site, we may collect your name, email address, phone number, and any message you submit.
• Automatically collected information: When you visit our Site, we may automatically collect certain technical information, including your IP address, browser type, operating system, referring URLs, pages visited, and the date and time of your visit.
• Call tracking data: We may use call tracking services (such as CallRail) to monitor and analyze phone calls made to our practice through the Site. This may include your phone number, call duration, and other call-related data. This feature may be enabled in the future and this policy will be updated accordingly.
• Visitor behavior data: We may use visitor analytics tools to understand how users interact with our Site. These tools may collect anonymized data about page views, clicks, scroll depth, and session recordings. We will update this policy if and when such tools are activated.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiries and contact form submissions
• To schedule appointments and provide patient services
• To improve the functionality and content of our Site
• To analyze website traffic and user behavior to enhance user experience
• To comply with applicable legal and regulatory obligations
• To communicate with you about our services, if you have opted in to receive such communications

3. Third-Party Services

We may use third-party services to support the functionality and accessibility of our Site. These services may collect data independently according to their own privacy policies. Current and potential third-party services include:

• accessiBe: We use accessiBe to improve website accessibility for users with disabilities. accessiBe may collect anonymized usage data. For more information, visit accessiBe’s Privacy Policy.
• CallRail: We may use CallRail for phone call tracking and analytics. If enabled, CallRail may capture phone numbers and call-related data. For more information, visit CallRail’s Privacy Policy.
• Marketing and analytics tools: We reserve the right to implement additional analytics, visitor tracking, or marketing tools in the future. This policy will be updated to reflect any such additions.

We do not sell your personal information to third parties.

4. HIPAA Notice

This website is intended for general informational purposes only. It is not a patient portal and does not collect or transmit protected health information (PHI) as defined under the Health Insurance Portability and Accountability Act (HIPAA).

If you are a patient of Norterra Family Medicine, please refer to our separately provided HIPAA Notice of Privacy Practices for information about how your medical information is handled in the context of your care.

Please do not submit any sensitive medical or health information through the contact forms on this website.

5. Cookies

Our Site may use cookies and similar tracking technologies to enhance your browsing experience. Cookies are small files stored on your device that help us recognize returning visitors and understand how the Site is used.

You may configure your browser to refuse cookies or to alert you when cookies are being sent. Please note that some features of the Site may not function properly if cookies are disabled.

We may implement a cookie consent mechanism on the Site to give you greater control over non-essential cookies.

6. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect the information collected through this Site. However, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security of your information.

7. Children’s Privacy

Our Site is not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately at contact@nfmaz.com.

8. Your Rights

Depending on your state of residence, you may have certain rights regarding your personal information, including:

• The right to know what personal information we collect and how it is used
• The right to request deletion of your personal information
• The right to opt out of the sale of your personal information (we do not sell personal information)
• The right to non-discrimination for exercising your privacy rights

To exercise any of these rights, please contact us at contact@nfmaz.com.

9. Links to Third-Party Websites

Our Site may contain links to external websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party sites you visit.

10. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time. When we make changes, we will revise the “Last Updated” date at the top of this page. We encourage you to review this policy periodically to stay informed about how we are protecting your information.

11. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us:

Norterra Family Medicine
2060 W Whispering Wind Dr, Suite 173, Phoenix, AZ 85085
Email: contact@nfmaz.com